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Review Revival: Why You Need an Architect with Great References and Google Reviews

When it comes to finding the right architect for your project, there are plenty of factors to consider – design skills, experience, creativity, and more. But there's one factor that's often overlooked: references and Google reviews. Yes, we're talking about those little blurbs that potential clients leave on an architect's website or social media page. And believe it or not, they can make all the difference when it comes to choosing the right architect for your project.


Think of it like online dating – if you were scrolling through profiles and came across someone with terrible reviews and a history of unhappy clients, would you swipe right? Of course not! So why would you take a chance on an architect with a similar track record?

That's why it's crucial to find an architect with great references and Google reviews. These little snippets of feedback can give you valuable insight into an architect's communication skills, work style, and overall level of satisfaction. And if you're lucky, they might even give you a laugh or two.


But why stop at just reading reviews? Why not have a little fun with it? Here are a few of our favorite review-inspired activities to help you find the perfect architect:

  1. Create a bingo card of common review buzzwords (e.g. "responsive," "professional," "exceeded expectations"). See how quickly you can fill your card while browsing an architect's reviews.

  2. Turn reviews into haikus. Take a random review and condense it into a 5-7-5 syllable structure. Bonus points for creativity!

  3. Play "Guess the Rating." Read a review aloud to a friend or family member and see if they can guess the rating (out of five stars) before you reveal it.

Okay, maybe those are a bit silly. But the point is, reviews don't have to be boring. They can be a fun and informative way to find the perfect architect for your project.


Of course, it's not just about having a good time – great reviews can also help you make an informed decision about an architect. Look for reviews that mention specific details about a project, such as the architect's ability to stay within budget or their willingness to work with the client's ideas. And don't be afraid to reach out to former clients directly to ask about their experience – a good architect should be happy to connect you with satisfied clients.

In conclusion, if you want to find the perfect architect for your project, don't overlook the importance of references and Google reviews. They can be a valuable tool for finding an architect with the right combination of skills, creativity, and customer service. And who knows – you might just find a few laugh-out-loud reviews along the way.


Flow is a culturally diverse architectural ecosystem where everyone has a voice and a shot at making a better world through the use of materials, form, and space. Our design philosophy is fueled by the strengths and skills each partner brings into the table to achieve a common purpose: great and impactful architecture for humanity. The process is essentially an organized oasis of resources working in harmony via thoughtful collaboration.

Flow is rooted in the dream of the firm's founding partners to make a place for those without a place in the Architecture, Engineering and Construction industry. This dream became an obsession, and it sparked momentum when the firm was invited to participate in the 2019 Licensing Advisors Summit hosted by the National Council of Architectural Registration Boards in Minneapolis. This is where NCARB shared a picture of the board members from all states and jurisdictions and none of them was a person of color. Michael Armstrong, CEO of NCARB, acknowledged that this was a problem and that they did not know what to do about it. Flow founding partner Darguin Fortuna believed that was a problem too and that the firm FLOW would insight change over the years.

Our Company is based out of the North Shore in Salem, Massachusetts. We serve Local, National, and International clients. We have licensed Architects in Massachusetts, Maine, New Hampshire, Connecticut, Pennsylvania & Florida.


We are pleased to share that our Film "The Change We Seek" has won the 2022 AIA Film Challenge People's Choice Award. Did you miss the Film - Watch it Here The Change We Seek & remember to like and subscribe to stay up to date with the latest films and educational content. It's free.

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